From July 1, 2023 (October 1st, 2023 if you have GA360), Universal Analytics will no longer process new data in standard properties. If you currently rely on Universal Analytics, we recommend you prepare now by setting up and switching over to…
If your company has Google Ads running to try and reach more leads and potential customers, you know that there are several ways potential customers are contacting you without actually clicking on the ad. In fact, 43% of all online…
If your business is not considering an ever-evolving space of communication with existing and prospective customers, then you are probably behind in the league. Today, every company invests in a website and social media presence. In addition to this, companies…
Businesses are always looking for new and efficient ways to reach out and communicate with their customers to cultivate strong relationships that ultimately lead to conversions. From email marketing to social media content to SMS marketing, the channels we can…
The Campaign Report provides an overview and summary of the volume of calls received on each of your Delacon campaigns, allowing you to easily compare performance of numbers assigned to different channels or customers. This is broken down into the…
For our European customers, Delacon has recently undertaken a program to become GDPR compliant. We have taken these steps to show our clients that we are committed to the importance of data privacy and security. The steps the business has taken…
Partner Marketing has become the mainstay of the major brand’s marketing strategy. While once thought of as simply a lead generation tool through affiliates, creating strategic marketing partnerships has become vital for brand engagement and discovery. A recent survey from…
Data Matching is the process of matching your CRM sales data with call data, so you can attribute the sale back to the original call. In turn, this allows you to effectively attribute sales made over the phone back to…
The Delacon call tracking code is now utilising gzip compression, a significant change to our code to help improve your overall website performance.
