Integrated into Web Analytics
Web analytics is about measurement and assessing the success of online marketing initiatives – whether that be the volume of visitors your website received, how they arrived on your website and what they do once they’re there.
However there’s one key piece of the puzzle that’s missing.
With the integration of call tracking into an analytics platform such as Google Analytics and Adobe Analytics, you can not only measure the customer’s journey from their online exploration through to the offline call but you’ll be able to look at web engagement and phone analytics side by side in one platform. Delacon’s integration into analytics software delivers completeness of information.
Powerful, flexible and easy-to-use, Google Analytics, allows businesses to analyze online traffic data within a user friendly interface. With a greater understanding of web visitation, you can strengthen your marketing initiatives and create higher converting websites.
Adobe Analytics, within the Abode Digital Marketing Suite, delivers innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.
By utilizing the unique Fullstory-Delacon integration, all calls that are generated from your customers’ sessions on your website are then matched with the FullStory replay of the interaction for complete call behavior visibility. his process allows valuable insights into what elements onsite and which media campaigns are driving most successful phone call leads. By identifying customer behaviors and their journey through the funnel, you can enhance the user experience and optimise ad-spend for the most successful user journey. To enable this integration, please contact Delacon directly.