Capture call outcome data in real time
Delacon’s call feedback survey feature provides valuable data on the outcome of each telephone call. It can give you real time information on the progress of the marketing campaign so that you can make changes to the campaign while it’s still live. In today’s competitive environment, you can’t afford to wait until the campaign has finished before analyzing the results – by tracking the progress of the initiative as it’s happening, you’ll be able to make critical changes that can lead to a more successful outcome.
After the customer hangs up, the call center operator will be prompted to use their telephone keypad to enter post-call information. The call feedback questions can be customized to suit your business requirements.
For example the operator may be asked to:
- Press 1 for a sale
- Press 2 for a booking
- Press 3 for an enquiry
- Press 4 for a complaint
- Press 5 for other
If the call was a sale, the operator could be prompted to enter a dollar value for that call.
Analyze feedback survey data in Delacon's reporting tool
The call feedback data can be analyzed in Delacon’s reporting tool.
Analyze feedback survey data in Google Analytics
The data can also be sent to any other software platform that you’re currently using such as Google Analytics.