As part of February’s Partner Chronicles, PerformanceIN interviews Sandra Pigram, Head of Partnerships at Delacon, the advanced call tracking and recording analytics platform. She talks about the opportunity for implementing a call tracking strategy for partner and affiliate marketing. Before…
The Campaign Report provides an overview and summary of the volume of calls received on each of your Delacon campaigns, allowing you to easily compare performance of numbers assigned to different channels or customers. This is broken down into the…
When a customer commences a search on the internet, call tracking captures the journey from the initial referral, through to the pages that the customer browses, right down to the page that a phone call is made from- providing Delacon…
If you would like a quick and easy way to create custom reports straight from the Delacon portal, Automated Reports are an ideal tool to use. If you're not already using this service, reports can be scheduled on a daily,…
Call tracking will give you insights into what happens before, during and after a call. By using Delacon’s call tracking solution you will have advanced ways of managing calls as well as the ability to capture valuable data about the…
Delacon recommends that some businesses may want to disable call reporting in their Google Ads to ensure desired call flow is not impacted, taking away from optimal customer experience. This applies for businesses combining Call Extensions with automated geo-routing of calls, both…
We’ve got a great new feature that we’ve just released, and we wanted you to know all about it. A customisable HTML email template can now be generated for every call, providing you with a recording of the call as…
Defining the source/medium fields in the Delacon Portal will enable more meaningful reporting in Google Analytics by capturing all offline call data. Fields which were previously undefined (all non website calls were categorised as “direct”) can now be configured to…
Delacon’s New User Management is an important tool for our clients, as it provides a simple process to enable instant creation of new additional users without any external assistance from Delacon support. This is especially big news for agencies- as…
Consolidated Customer Billing Consolidated Customer Billing will help you access your billing data faster than ever. This is especially useful for agencies and directories who may want to re-bill their clients upon receiving their Delacon billing. You are now able…
