Delacon’s call tracking solution is now integrated with Adobe Analytics, one of the world’s leading analytics platforms which ‘empowers you to understand your customers as people’.
Our integration pushes call tracking data into the platform, allowing you to view call conversions alongside web conversions.
[vcex_heading text="How does the integration work?" style="bottom-border-w-color" inner_bottom_border_color="#1e73be"]
By simply connecting your Delacon Call Tracking solution to Adobe Analytics through the Delacon Portal, you can start to see phone calls pushed into the Adobe platform.
Creating a custom conversion for calls allows, phone calls to be pushed into the platform as events, allowing you to see the volume of phone calls received.
[vcex_heading text="What call attributes can be pushed into Adobe Analytics?" style="bottom-border-w-color" inner_bottom_border_color="#1e73be"]
Our integration allows other call tracking data and not just total call volume to be pushed into the Adobe Analytics platform:
|Attribute Name||Attribute API Key||Description|
|PLA_Call_Id||PLA_Call_Id||The Call ID|
|PLA_CallResult||PLA_CallResult||The result of the call: Answered, Busy, Hang UP|
|PLA_City||PLA_City||City call originated|
|PLA_Dtmf||PLA_Dtmf||The phone menu option selected by the caller|
|PLA_DtmfDesc||PLA_DtmfDesc||The name of the menu option selected by the caller|
|PLA_Duration||PLA_Duration||Duration of the call|
|PLA_Exchange||PLA_Exchange||The exchange the call originated|
|PLA_Locale||PLA_Locale||The country and local language|
|PLA_State||PLA_State||State the call originated|
|PLA_SurveyOutcome||PLA_SurveyOutcome||Outcome of the post call survey|
|PLA_SurveySaleAmount||PLA_SurveySaleAmount||Sales value if a sale occurred|
See screenshot examples below of total calls, call duration and call result:
For our integration guide into Adobe Analytics, click here.
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